This presentation will present on how the NOAA Pathfinder value-chains aim to increase awareness to NOAA missions, products and services so that NESDIS can deliver maximum value to their users. This presentation will show two value chains (fire and oceans) that demonstrate how the Pathfinder value chains are used as a mechanism for incorporating user input into the development of the NOAA satellite lifecycle. This talk will also serve as an opportunity to recruit future NOAA Pathfinders.